{"id":254,"date":"2024-04-19T08:39:38","date_gmt":"2024-04-19T08:39:38","guid":{"rendered":"https:\/\/demosites.royal-elementor-addons.com\/digital-marketing-agency-v1\/?p=254"},"modified":"2024-05-27T08:56:57","modified_gmt":"2024-05-27T08:56:57","slug":"digital-media-latam-dml-2024-resumen","status":"publish","type":"post","link":"https:\/\/s2i.es\/en\/digital-media-latam-dml-2024-resumen\/","title":{"rendered":"Lo m\u00e1s relevante del Digital Media LATAM 2024"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"254\" class=\"elementor elementor-254\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c92e58a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"4c92e58a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-231c390a\" data-id=\"231c390a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39d6624 elementor-widget elementor-widget-text-editor\" data-id=\"39d6624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">En S2i Media Solutions presentamos un resumen del evento DML 2024 (Digital Media LATAM 2024)\u00a0<\/span>organizado por WAN-IFRA en Ciudad de Panam\u00e1, el cual tuvimos la oportunidad de patrocinar y asistir.<\/p>\n<p>El evento cont\u00f3 con la participaci\u00f3n de l\u00edderes de la industria de medios de comunicaci\u00f3n para discutir los desaf\u00edos y las innovaciones que enfrenta la regi\u00f3n. A lo largo de este, destacadas figuras del periodismo y la tecnolog\u00eda compartieron sus perspectivas sobre temas clave que marcar\u00e1n el futuro de la industria y que pr\u00f3ximamente estaremos desarrollando a detalle por este mismo medio.<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3a9a6 elementor-widget elementor-widget-heading\" data-id=\"ad3a9a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resumen de los principales temas: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1b5f987 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"1b5f987\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-34ab544\" data-id=\"34ab544\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f75687 elementor-widget elementor-widget-heading\" data-id=\"0f75687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Audiencias y credibilidad<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168dd69 elementor-widget elementor-widget-text-editor\" data-id=\"168dd69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">La importancia de comprender y medir las audiencias fue un tema recurrente en el evento. Martha Ramos, presidenta del World Editors Forum de WAN-IFRA, enfatiz\u00f3 para\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=WOl69DBIh_o\" target=\"_blank\" rel=\"noopener\">ECONEWS<\/a>\u00a0la importancia de comprender y medir las audiencias para ofrecer contenido relevante y cre\u00edble. Paulo Samia, CEO de UOL, destac\u00f3 la necesidad de adaptarse a los formatos y preferencias de consumo de la informaci\u00f3n, as\u00ed como la importancia de hablar el\u00a0idioma de la audiencia para estar m\u00e1s cerca de ella.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a3c1e7 elementor-widget elementor-widget-heading\" data-id=\"0a3c1e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Innovaci\u00f3n en Eventos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12192f6 elementor-widget elementor-widget-text-editor\" data-id=\"12192f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">El \u00e9xito de eventos como los organizados por el medio estadounidense AXIOS, demuestra una tendencia creciente en la industria hacia la realizaci\u00f3n de experiencias en vivo que fomenten la participaci\u00f3n de la comunidad y generen ingresos adicionales. Estos eventos no solo ofrecen una plataforma para el intercambio de ideas, sino que tambi\u00e9n permite a los editores ampliar su alcance y representan oportunidades de monetizaci\u00f3n y compromiso con la audiencia.<\/span>&nbsp;<br><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-de69f66\" data-id=\"de69f66\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8c30eb elementor-widget elementor-widget-heading\" data-id=\"d8c30eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Impacto de la Inteligencia Artificial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7320c41 elementor-widget elementor-widget-text-editor\" data-id=\"7320c41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Si bien la IA ofrece oportunidades para mejorar la eficiencia y comprensi\u00f3n del contenido, su introducci\u00f3n en la industria de los medios tambi\u00e9n plantea desaf\u00edos tanto t\u00e9cnicos como \u00e9ticos, Martha Ramos advirti\u00f3 sobre el riesgo de relegar el rol period\u00edstico, ya que los periodistas poseen habilidades \u00fanicas y aportan un valor \u00fanico con su capacidad para proporcionar informaci\u00f3n de primera mano y un lenguaje humano que la IA a\u00fan no puede replicar por completo. Sobre este tema, Paulo Samia agreg\u00f3 que la IA est\u00e1 transformando las salas de redacci\u00f3n, pero el rol del periodista sigue siendo fundamental.<\/span>\u00a0<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51fa031 elementor-widget elementor-widget-heading\" data-id=\"51fa031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diversificaci\u00f3n de Fuentes de Ingresos <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4acc910 elementor-widget elementor-widget-text-editor\" data-id=\"4acc910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Se destacaron estrategias para generar ingresos alternativos m\u00e1s all\u00e1 de la publicidad tradicional, como los eventos, el branded content y la monetizaci\u00f3n de la propiedad intelectual. Adem\u00e1s, se present\u00f3 a la digitalizaci\u00f3n como una oportunidad para preservar la historia de los medios y generar nuevos ingresos a trav\u00e9s de servicios de archivo digital.<\/span><br><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cd0d5f elementor-widget elementor-widget-heading\" data-id=\"6cd0d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Otros temas relevantes:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-961765f elementor-widget elementor-widget-text-editor\" data-id=\"961765f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\">En relaci\u00f3n al declive actual de <b>Cookies de Terceros<\/b>, se abord\u00f3 la necesidad de adaptarse al cambio en la tecnolog\u00eda publicitaria para evitar los \u00abwalled gardens\u00bb y mantener la relevancia en la entrega de contenido. <b>Ecommerce, newsletters y branded entertainment video<\/b> en las estrategias de medios y la generaci\u00f3n de un <b>periodismo constructivo<\/b>,<b> de calidad y de pago<\/b> para democratizar la profesi\u00f3n y evitar la polarizaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0b847af elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"0b847af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9edc55\" data-id=\"f9edc55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65d9da1 elementor-widget elementor-widget-image\" data-id=\"65d9da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/s2i.es\/wp-content\/uploads\/elementor\/thumbs\/1712856474940-qnmhp116axi0kisdg2y8uncnrui6inzoehoecs3jq8.jpg\" title=\"S2i Media Solutions en DML 2024\" alt=\"S2i Media Solutions en DML 2024\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1124d30 elementor-widget elementor-widget-text-editor\" data-id=\"1124d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Equipo de S2i en DML 2024. Nicol\u00e1s Lamas (CEO), Guillermo Cruz (Director T\u00e9cnico) y Ricardo Fortes (Director Comercial LATAM).<\/span><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bbb0d36\" data-id=\"bbb0d36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b664c4 elementor-widget elementor-widget-text-editor\" data-id=\"3b664c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">El Digital Media LATAM 2024 proporcion\u00f3 una plataforma para discutir los desaf\u00edos y las oportunidades que enfrenta la industria de medios de comunicaci\u00f3n en Am\u00e9rica Latina. Desde la necesidad de comprender mejor a las audiencias hasta la importancia de la \u00e9tica en el periodismo en la era de la IA, los participantes destacaron la importancia de la innovaci\u00f3n continua y la adaptaci\u00f3n estrat\u00e9gica para mantenerse relevantes en un entorno medi\u00e1tico en constante evoluci\u00f3n.<\/span><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf8077 elementor-widget elementor-widget-text-editor\" data-id=\"3bf8077\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><i><span data-contrast=\"auto\">\u201cEste evento ha sido un espacio de reflexi\u00f3n y de valiosa colaboraci\u00f3n entre l\u00edderes del sector editorial y nosotros, sus partners tecnol\u00f3gicos, donde hemos podido analizar los desaf\u00edos y las oportunidades que enfrenta la industria de los medios\u00a0en el vertiginoso panorama digital actual. Para nosotros es importante desarrollar con nuestros clientes, los medios, herramientas flexibles y cada vez m\u00e1s \u00fatiles para incrementar y diversificar sus ingresos. As\u00ed como, trabajar juntos en mejorar constantemente las soluciones y plataformas existentes de modo que les permita generar contenidos relevantes y de calidad en un\u00a0entorno tan cambiante y donde ser\u00e1 imprescindible\u00a0tambi\u00e9n, la colaboraci\u00f3n conjunta\u00a0en la adopci\u00f3n y adaptaci\u00f3n de tecnolog\u00edas emergentes\u00bb. Nicol\u00e1s Lamas, CEO S2i Media Solutions. Ver post\u00a0<\/span><\/i><a style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: #fafafa;\" href=\"https:\/\/www.linkedin.com\/posts\/nicol%C3%A1s-lamas-s2i_dml24-activity-7184240772278325248-PMPb?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">#DML24<\/a><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2426641 elementor-widget elementor-widget-heading\" data-id=\"2426641\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Totalidad de ponencias y descripci\u00f3n\/resumen de cada una de ellas: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d35b9f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"d35b9f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8852225\" data-id=\"8852225\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d3aae6 elementor-widget elementor-widget-heading\" data-id=\"2d3aae6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. WAN-IFRA Introducci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f3c99 elementor-widget elementor-widget-text-editor\" data-id=\"c8f3c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li>El evento comenz\u00f3 con una perspectiva amplia sobre la necesidad de transformaci\u00f3n en los medios de comunicaci\u00f3n para enfrentar los desaf\u00edos y aprovechar las oportunidades en un mundo empresarial y econ\u00f3mico en constante cambio. Se resalt\u00f3 la importancia de la agilidad, la previsi\u00f3n y la audacia para adoptar e impulsar procesos de innovaci\u00f3n y transformaci\u00f3n exitosos.<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7059fd8 elementor-widget elementor-widget-heading\" data-id=\"7059fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Mirando al futuro: Los eventos en primer plano<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0289b19 elementor-widget elementor-widget-text-editor\" data-id=\"0289b19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"background-color: transparent;\" data-contrast=\"auto\">Esta ponencia destac\u00f3 la importancia de diversificar las fuentes de ingresos m\u00e1s all\u00e1 del sector de los medios de comunicaci\u00f3n para garantizar la autonom\u00eda y relevancia en el mercado actual.<\/span><\/li><\/ul><ul>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbddd0f elementor-widget elementor-widget-heading\" data-id=\"dbddd0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. AXIOS Events<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-788b21d elementor-widget elementor-widget-text-editor\" data-id=\"788b21d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"background-color: transparent;\" data-contrast=\"auto\">Se enfoc\u00f3 en c\u00f3mo los editores est\u00e1n recurriendo estrat\u00e9gicamente a los eventos como una forma de generar ingresos y aumentar la participaci\u00f3n de la comunidad, aprovechando su experiencia en la creaci\u00f3n de contenido para ofrecer experiencias en directo atractivas.<\/span><span style=\"background-color: transparent;\">\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b8b89 elementor-widget elementor-widget-heading\" data-id=\"d6b8b89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. \u00bfC\u00f3mo dar valor a tu propiedad intelectual y cu\u00e1les son las diferentes maneras de monetizarla?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fce7013 elementor-widget elementor-widget-text-editor\" data-id=\"fce7013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"background-color: transparent;\" data-contrast=\"auto\">Se abord\u00f3 la importancia de la propiedad intelectual en la industria de los medios y se exploraron estrategias para maximizar su valor, desde acuerdos de licencia hasta la creaci\u00f3n de contenido exclusivo basado en investigaciones period\u00edsticas e historias reales.<\/span><span style=\"background-color: transparent;\">\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5d6a84 elementor-widget elementor-widget-heading\" data-id=\"c5d6a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. La potencia est\u00e1 en las marcas - Pressreader<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c2786 elementor-widget elementor-widget-text-editor\" data-id=\"72c2786\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"background-color: transparent;\" data-contrast=\"auto\">Se examinaron formas en que las empresas de medios pueden aprovechar el legado de sus marcas para diversificar sus fuentes de ingresos, incluyendo el marketing experiencial, el contenido de marca, la propiedad intelectual y la personalizaci\u00f3n de productos.<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5590401 elementor-widget elementor-widget-heading\" data-id=\"5590401\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Digitalizar la historia: Una oportunidad de generar nuevos ingresos para los medios de Latinoam\u00e9rica<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4ca51 elementor-widget elementor-widget-text-editor\" data-id=\"4f4ca51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"background-color: transparent;\" data-contrast=\"auto\">Esta ponencia resalt\u00f3 c\u00f3mo la transformaci\u00f3n digital puede abrir nuevas fuentes de ingresos para los medios al digitalizar y monetizar sus archivos noticiosos hist\u00f3ricos.<\/span><span style=\"background-color: transparent;\">\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc19547 elementor-widget elementor-widget-heading\" data-id=\"dc19547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. El futuro de Clar\u00edn y el Clar\u00edn del futuro<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73f34b0 elementor-widget elementor-widget-text-editor\" data-id=\"73f34b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"background-color: transparent;\" data-contrast=\"auto\">Se discutieron reflexiones sobre el futuro de Clar\u00edn, destacando la necesidad de producir contenido de calidad, comprender las din\u00e1micas de distribuci\u00f3n digital y adoptar tecnolog\u00edas emergentes para garantizar su relevancia y sostenibilidad en la industria period\u00edstica.<\/span><span style=\"background-color: transparent;\">&nbsp;<\/span><\/li><\/ul><ul>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd3589a elementor-widget elementor-widget-heading\" data-id=\"fd3589a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Tasa de conversi\u00f3n y clientes, la clave del ecommerce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8202182 elementor-widget elementor-widget-text-editor\" data-id=\"8202182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"background-color: transparent;\" data-contrast=\"auto\">Se hizo hincapi\u00e9 en la importancia de la experiencia del cliente y la repetici\u00f3n de compra para lograr la rentabilidad en el comercio electr\u00f3nico.<\/span><\/li><\/ul><ul>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ace8e7 elementor-widget elementor-widget-heading\" data-id=\"2ace8e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Periodismo constructivo, de calidad y de pago a favor de la democracia y de la profesi\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d5773 elementor-widget elementor-widget-text-editor\" data-id=\"b1d5773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"background-color: transparent;\" data-contrast=\"auto\">Se resalt\u00f3 la importancia del periodismo de calidad y de pago en el fortalecimiento de la democracia y la profesi\u00f3n period\u00edstica.<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df3703 elementor-widget elementor-widget-heading\" data-id=\"7df3703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Un ant\u00eddoto a la evasi\u00f3n de las noticias y la polarizaci\u00f3n - Periodismo m\u00e1s profesional<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-606b1da elementor-widget elementor-widget-text-editor\" data-id=\"606b1da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"background-color: transparent;\" data-contrast=\"auto\">Se present\u00f3 una estrategia de lanzamientos continuos de contenidos para satisfacer las necesidades de una audiencia diversa y combatir la evasi\u00f3n de noticias y la polarizaci\u00f3n.<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77e7a12\" data-id=\"77e7a12\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95d3e62 elementor-widget elementor-widget-heading\" data-id=\"95d3e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">11. Persiguiendo las noticias y a aquellos que las evitan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-928ac4c elementor-widget elementor-widget-text-editor\" data-id=\"928ac4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li style=\"font-size: 16px;\"><span data-contrast=\"auto\">La ponencia explor\u00f3 c\u00f3mo abordar el desaf\u00edo de perseguir las noticias y llegar a aquellos que las evitan, posiblemente ofreciendo nuevas estrategias para llegar a audiencias dif\u00edciles de alcanzar.<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a84516 elementor-widget elementor-widget-heading\" data-id=\"4a84516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">12. Claves para lanzar una newsletter con \u00e9xito en los medios<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366e8c2 elementor-widget elementor-widget-text-editor\" data-id=\"366e8c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li style=\"font-size: 16px;\"><span style=\"background-color: transparent;\" data-contrast=\"auto\">Se presentaron las claves esenciales para lanzar una newsletter exitosa en los medios, destacando la importancia de elementos como la personalizaci\u00f3n, el contenido de calidad y la conexi\u00f3n con la audiencia.<\/span><span style=\"background-color: transparent;\">\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7ea80 elementor-widget elementor-widget-heading\" data-id=\"fc7ea80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">13. Women in news<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d65339 elementor-widget elementor-widget-text-editor\" data-id=\"2d65339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li style=\"font-size: 16px;\"><span style=\"background-color: transparent;\" data-contrast=\"auto\">Esta ponencia se centr\u00f3 en la apertura de un evento o panel dedicado a discutir el papel de las mujeres en el periodismo y los medios de comunicaci\u00f3n.<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-507df9d elementor-widget elementor-widget-heading\" data-id=\"507df9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">14. El auge del branded entertainment video en las estrategias de medios de comunicaci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d47b51d elementor-widget elementor-widget-text-editor\" data-id=\"d47b51d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li style=\"font-size: 16px;\"><span style=\"background-color: transparent;\" data-contrast=\"auto\">Se explor\u00f3 el crecimiento del branded entertainment video y su integraci\u00f3n en las estrategias de los medios de comunicaci\u00f3n para atraer audiencias y generar ingresos.<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51782e2 elementor-widget elementor-widget-heading\" data-id=\"51782e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">15. Maximizando los ingresos con Inteligencia Artificial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17fa513 elementor-widget elementor-widget-text-editor\" data-id=\"17fa513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Se discuti\u00f3 c\u00f3mo la inteligencia artificial puede maximizar los ingresos en los medios de comunicaci\u00f3n, incluyendo la personalizaci\u00f3n de la publicidad y la optimizaci\u00f3n de la distribuci\u00f3n de contenido.<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-add4cf3 elementor-widget elementor-widget-heading\" data-id=\"add4cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">16. Combatiendo la desinformaci\u00f3n en audio, a trav\u00e9s de Inteligencia Artificial - Google<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db431ea elementor-widget elementor-widget-text-editor\" data-id=\"db431ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"background-color: transparent;\" data-contrast=\"auto\">Se present\u00f3 una herramienta llamada VerificAudio, desarrollada para combatir la desinformaci\u00f3n en audio mediante el uso de inteligencia artificial.<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eecf425 elementor-widget elementor-widget-heading\" data-id=\"eecf425\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">17. Explorando el impacto de la AI generativa en los motores de b\u00fasqueda<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e01c8c elementor-widget elementor-widget-text-editor\" data-id=\"5e01c8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"background-color: transparent;\" data-contrast=\"auto\">Se examin\u00f3 el impacto de la inteligencia artificial generativa en los motores de b\u00fasqueda y c\u00f3mo los medios pueden adaptarse a este cambio para aprovechar nuevas oportunidades de descubrimiento de contenidos y formatos publicitarios.<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acc0a9 elementor-widget elementor-widget-heading\" data-id=\"1acc0a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">18. Mi tr\u00e1fico ha disminuido, \u00bfY ahora qu\u00e9?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8d13bc elementor-widget elementor-widget-text-editor\" data-id=\"d8d13bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Se discuti\u00f3 estrategias para abordar la disminuci\u00f3n del tr\u00e1fico en los sitios web de medios, ofreciendo soluciones y recomendaciones para revertir esta tendencia.<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72fc050 elementor-widget elementor-widget-heading\" data-id=\"72fc050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">19. Hacer una transformaci\u00f3n en un peri\u00f3dico  usando IA y no morir en el intento<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c66f885 elementor-widget elementor-widget-text-editor\" data-id=\"c66f885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Se comparti\u00f3 la experiencia de El Confidencial (Espa\u00f1a) en la transformaci\u00f3n con inteligencia artificial y c\u00f3mo esta tecnolog\u00eda ha ayudado a cambiar la cultura organizativa y mejorar la forma en que informan.<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3bcc0c elementor-widget elementor-widget-heading\" data-id=\"f3bcc0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">20. Next GEN, IAG e Inovaci\u00f3n en el Washington Post<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aafb0a elementor-widget elementor-widget-text-editor\" data-id=\"4aafb0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"background-color: transparent;\" data-contrast=\"auto\">Se exploraron las innovaciones y estrategias implementadas por The Washington Post para adaptarse a la pr\u00f3xima generaci\u00f3n de consumidores de noticias y las implicaciones del aprendizaje autom\u00e1tico en su infraestructura tecnol\u00f3gica.<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1950551 elementor-widget elementor-widget-heading\" data-id=\"1950551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">21. De Gutenberg a la IA: Creaci\u00f3n de un marco \u00e9tico para el futuro del periodismo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-250eaee elementor-widget elementor-widget-text-editor\" data-id=\"250eaee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"background-color: transparent;\" data-contrast=\"auto\">La ponencia abord\u00f3 la importancia de establecer un marco \u00e9tico para el futuro del periodismo en un contexto de avances tecnol\u00f3gicos, desde la invenci\u00f3n de la imprenta hasta la era de la inteligencia artificial.<\/span><span style=\"background-color: transparent;\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3300db9 elementor-widget elementor-widget-text-editor\" data-id=\"3300db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\"><\/p>\n<p><\/p>\n<p class=\"wp-block-paragraph\"><span lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\">En <a href=\"https:\/\/s2i.es\/en\/noticias\/\">pr\u00f3ximos art\u00edculos<\/a> desarrollaremos algunos de estos temas para profundizar en puntos que detectamos relevantes para los medios durante el evento y que puede ser interesante retomar por su utilidad,\u00a0<\/span>importancia actual o su impacto en el futuro cercano del sector.<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">En el siguiente enlace se pueden ver las presentaciones correspondientes a cada conferencia:\u00a0<\/span><a style=\"background-color: #ffffff;\" href=\"https:\/\/wan-ifra.org\/events\/digital-media-latam-2024-espanol\/?pagetype=media\" target=\"_blank\" rel=\"noopener\">Presentaciones DML 2024.<\/a><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>El Digital Media LATAM 2024 proporcion\u00f3 una plataforma para discutir los desaf\u00edos y las oportunidades que enfrenta la industria de medios de comunicaci\u00f3n en Am\u00e9rica Latina. Desde la necesidad de comprender mejor a las audiencias hasta la importancia de la \u00e9tica en el periodismo en la era de la IA, los participantes destacaron la importancia de la innovaci\u00f3n continua y la adaptaci\u00f3n estrat\u00e9gica para mantenerse relevantes en un entorno medi\u00e1tico en constante evoluci\u00f3n. <\/p>","protected":false},"author":1,"featured_media":2677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,4,2,20],"tags":[56,59,55,54,22],"class_list":["post-254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-medios","category-publicidad","category-suscripciones","tag-digital-media","tag-dml-2024","tag-media","tag-medios","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo m\u00e1s relevante del Digital Media LATAM 2024 - S2i Media Solutions<\/title>\n<meta name=\"description\" content=\"Resumen de temas tratados en el evento DML 2024.Destacaron los desaf\u00edos y oportunidades en la era AI, c\u00f3mo adaptarse y diversificar ingresos?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/s2i.es\/en\/digital-media-latam-dml-2024-resumen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo m\u00e1s relevante del Digital Media LATAM 2024 - S2i Media Solutions\" \/>\n<meta property=\"og:description\" content=\"Resumen de temas tratados en el evento DML 2024.Destacaron los desaf\u00edos y oportunidades en la era AI, c\u00f3mo adaptarse y diversificar ingresos?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/s2i.es\/en\/digital-media-latam-dml-2024-resumen\/\" \/>\n<meta property=\"og:site_name\" content=\"S2i Media Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-19T08:39:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-27T08:56:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s2i.es\/wp-content\/uploads\/2024\/04\/Web-S2i_ART004_DML2024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1273\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/s2i.es\\\/digital-media-latam-dml-2024-resumen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/s2i.es\\\/digital-media-latam-dml-2024-resumen\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/s2i.es\\\/#\\\/schema\\\/person\\\/7b5949a20e237889948a1987ccdac344\"},\"headline\":\"Lo m\u00e1s relevante del Digital Media LATAM 2024\",\"datePublished\":\"2024-04-19T08:39:38+00:00\",\"dateModified\":\"2024-05-27T08:56:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/s2i.es\\\/digital-media-latam-dml-2024-resumen\\\/\"},\"wordCount\":1766,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/s2i.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/s2i.es\\\/digital-media-latam-dml-2024-resumen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s2i.es\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Web-S2i_ART004_DML2024.png\",\"keywords\":[\"Digital Media\",\"DML 2024\",\"Media\",\"Medios de Comunicaci\u00f3n\",\"Publicidad\"],\"articleSection\":[\"Eventos\",\"Medios\",\"Publicidad\",\"Suscripciones\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/s2i.es\\\/digital-media-latam-dml-2024-resumen\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/s2i.es\\\/digital-media-latam-dml-2024-resumen\\\/\",\"url\":\"https:\\\/\\\/s2i.es\\\/digital-media-latam-dml-2024-resumen\\\/\",\"name\":\"Lo m\u00e1s relevante del Digital Media LATAM 2024 - S2i Media Solutions\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/s2i.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/s2i.es\\\/digital-media-latam-dml-2024-resumen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/s2i.es\\\/digital-media-latam-dml-2024-resumen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/s2i.es\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Web-S2i_ART004_DML2024.png\",\"datePublished\":\"2024-04-19T08:39:38+00:00\",\"dateModified\":\"2024-05-27T08:56:57+00:00\",\"description\":\"Resumen de temas tratados en el evento DML 2024.Destacaron los desaf\u00edos y oportunidades en la era AI, c\u00f3mo adaptarse y diversificar ingresos?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/s2i.es\\\/digital-media-latam-dml-2024-resumen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/s2i.es\\\/digital-media-latam-dml-2024-resumen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/s2i.es\\\/digital-media-latam-dml-2024-resumen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/s2i.es\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Web-S2i_ART004_DML2024.png\",\"contentUrl\":\"https:\\\/\\\/s2i.es\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Web-S2i_ART004_DML2024.png\",\"width\":1273,\"height\":850,\"caption\":\"Resumen Digital Media LATAM 2024\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/s2i.es\\\/digital-media-latam-dml-2024-resumen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/s2i.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lo m\u00e1s relevante del Digital Media LATAM 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/s2i.es\\\/#website\",\"url\":\"https:\\\/\\\/s2i.es\\\/\",\"name\":\"S2i Media Solutions\",\"description\":\"S2i Media Solutions\",\"publisher\":{\"@id\":\"https:\\\/\\\/s2i.es\\\/#organization\"},\"alternateName\":\"S2i\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/s2i.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/s2i.es\\\/#organization\",\"name\":\"S2i Media Solutions\",\"alternateName\":\"S2i\",\"url\":\"https:\\\/\\\/s2i.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/s2i.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/s2i.es\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/S2i-Media-Solutions-2-02.png\",\"contentUrl\":\"https:\\\/\\\/s2i.es\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/S2i-Media-Solutions-2-02.png\",\"width\":300,\"height\":75,\"caption\":\"S2i Media Solutions\"},\"image\":{\"@id\":\"https:\\\/\\\/s2i.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/10158285\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/s2i.es\\\/#\\\/schema\\\/person\\\/7b5949a20e237889948a1987ccdac344\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e63a9086fc4b3780eccc9a3dfa42ddcc83a522bf3b718698292bea9554085a5f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e63a9086fc4b3780eccc9a3dfa42ddcc83a522bf3b718698292bea9554085a5f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e63a9086fc4b3780eccc9a3dfa42ddcc83a522bf3b718698292bea9554085a5f?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/s2i.es\"],\"url\":\"https:\\\/\\\/s2i.es\\\/en\\\/author\\\/s2iadmin_froo0tfu\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lo m\u00e1s relevante del Digital Media LATAM 2024 - S2i Media Solutions","description":"Resumen de temas tratados en el evento DML 2024.Destacaron los desaf\u00edos y oportunidades en la era AI, c\u00f3mo adaptarse y diversificar ingresos?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/s2i.es\/en\/digital-media-latam-dml-2024-resumen\/","og_locale":"en_US","og_type":"article","og_title":"Lo m\u00e1s relevante del Digital Media LATAM 2024 - S2i Media Solutions","og_description":"Resumen de temas tratados en el evento DML 2024.Destacaron los desaf\u00edos y oportunidades en la era AI, c\u00f3mo adaptarse y diversificar ingresos?","og_url":"https:\/\/s2i.es\/en\/digital-media-latam-dml-2024-resumen\/","og_site_name":"S2i Media Solutions","article_published_time":"2024-04-19T08:39:38+00:00","article_modified_time":"2024-05-27T08:56:57+00:00","og_image":[{"width":1273,"height":850,"url":"https:\/\/s2i.es\/wp-content\/uploads\/2024\/04\/Web-S2i_ART004_DML2024.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/s2i.es\/digital-media-latam-dml-2024-resumen\/#article","isPartOf":{"@id":"https:\/\/s2i.es\/digital-media-latam-dml-2024-resumen\/"},"author":{"name":"admin","@id":"https:\/\/s2i.es\/#\/schema\/person\/7b5949a20e237889948a1987ccdac344"},"headline":"Lo m\u00e1s relevante del Digital Media LATAM 2024","datePublished":"2024-04-19T08:39:38+00:00","dateModified":"2024-05-27T08:56:57+00:00","mainEntityOfPage":{"@id":"https:\/\/s2i.es\/digital-media-latam-dml-2024-resumen\/"},"wordCount":1766,"commentCount":0,"publisher":{"@id":"https:\/\/s2i.es\/#organization"},"image":{"@id":"https:\/\/s2i.es\/digital-media-latam-dml-2024-resumen\/#primaryimage"},"thumbnailUrl":"https:\/\/s2i.es\/wp-content\/uploads\/2024\/04\/Web-S2i_ART004_DML2024.png","keywords":["Digital Media","DML 2024","Media","Medios de Comunicaci\u00f3n","Publicidad"],"articleSection":["Eventos","Medios","Publicidad","Suscripciones"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/s2i.es\/digital-media-latam-dml-2024-resumen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/s2i.es\/digital-media-latam-dml-2024-resumen\/","url":"https:\/\/s2i.es\/digital-media-latam-dml-2024-resumen\/","name":"Lo m\u00e1s relevante del Digital Media LATAM 2024 - S2i Media Solutions","isPartOf":{"@id":"https:\/\/s2i.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/s2i.es\/digital-media-latam-dml-2024-resumen\/#primaryimage"},"image":{"@id":"https:\/\/s2i.es\/digital-media-latam-dml-2024-resumen\/#primaryimage"},"thumbnailUrl":"https:\/\/s2i.es\/wp-content\/uploads\/2024\/04\/Web-S2i_ART004_DML2024.png","datePublished":"2024-04-19T08:39:38+00:00","dateModified":"2024-05-27T08:56:57+00:00","description":"Resumen de temas tratados en el evento DML 2024.Destacaron los desaf\u00edos y oportunidades en la era AI, c\u00f3mo adaptarse y diversificar ingresos?","breadcrumb":{"@id":"https:\/\/s2i.es\/digital-media-latam-dml-2024-resumen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/s2i.es\/digital-media-latam-dml-2024-resumen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/s2i.es\/digital-media-latam-dml-2024-resumen\/#primaryimage","url":"https:\/\/s2i.es\/wp-content\/uploads\/2024\/04\/Web-S2i_ART004_DML2024.png","contentUrl":"https:\/\/s2i.es\/wp-content\/uploads\/2024\/04\/Web-S2i_ART004_DML2024.png","width":1273,"height":850,"caption":"Resumen Digital Media LATAM 2024"},{"@type":"BreadcrumbList","@id":"https:\/\/s2i.es\/digital-media-latam-dml-2024-resumen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/s2i.es\/"},{"@type":"ListItem","position":2,"name":"Lo m\u00e1s relevante del Digital Media LATAM 2024"}]},{"@type":"WebSite","@id":"https:\/\/s2i.es\/#website","url":"https:\/\/s2i.es\/","name":"S2i Media Solutions","description":"S2i Media Solutions","publisher":{"@id":"https:\/\/s2i.es\/#organization"},"alternateName":"S2i","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/s2i.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/s2i.es\/#organization","name":"S2i Media Solutions","alternateName":"S2i","url":"https:\/\/s2i.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/s2i.es\/#\/schema\/logo\/image\/","url":"https:\/\/s2i.es\/wp-content\/uploads\/2022\/05\/S2i-Media-Solutions-2-02.png","contentUrl":"https:\/\/s2i.es\/wp-content\/uploads\/2022\/05\/S2i-Media-Solutions-2-02.png","width":300,"height":75,"caption":"S2i Media Solutions"},"image":{"@id":"https:\/\/s2i.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/10158285"]},{"@type":"Person","@id":"https:\/\/s2i.es\/#\/schema\/person\/7b5949a20e237889948a1987ccdac344","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e63a9086fc4b3780eccc9a3dfa42ddcc83a522bf3b718698292bea9554085a5f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e63a9086fc4b3780eccc9a3dfa42ddcc83a522bf3b718698292bea9554085a5f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e63a9086fc4b3780eccc9a3dfa42ddcc83a522bf3b718698292bea9554085a5f?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/s2i.es"],"url":"https:\/\/s2i.es\/en\/author\/s2iadmin_froo0tfu\/"}]}},"_links":{"self":[{"href":"https:\/\/s2i.es\/en\/wp-json\/wp\/v2\/posts\/254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/s2i.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/s2i.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/s2i.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/s2i.es\/en\/wp-json\/wp\/v2\/comments?post=254"}],"version-history":[{"count":35,"href":"https:\/\/s2i.es\/en\/wp-json\/wp\/v2\/posts\/254\/revisions"}],"predecessor-version":[{"id":2756,"href":"https:\/\/s2i.es\/en\/wp-json\/wp\/v2\/posts\/254\/revisions\/2756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/s2i.es\/en\/wp-json\/wp\/v2\/media\/2677"}],"wp:attachment":[{"href":"https:\/\/s2i.es\/en\/wp-json\/wp\/v2\/media?parent=254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/s2i.es\/en\/wp-json\/wp\/v2\/categories?post=254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/s2i.es\/en\/wp-json\/wp\/v2\/tags?post=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}